Pink text that reads "Cassandra Jackson-Baker" on a transparent background.
A woman with curly red hair and glasses smiling, sitting on a black chair near a window with beige curtains.

Virtual Studio Manager

Systems Expert

Web Designer

Photographer

Creative Director

of my life

A tall white building with multiple balconies and windows on a sunny day, beside a canal with trees and people walking or cycling along the riverfront. Outdoor cafe tables with red umbrellas are visible, and the building's reflection is in the canal water.

Business Support

Your virtual studio manager. I help creatives run businesses that feel as good as they look. Specialising in human-first systems and support that obsesses over quality and always aims to deliver an exceptional client experience.

Squarespace Web Designer

More than just a pretty website. I develop websites that stand-out and get noticed in a crowded marketplace. With the user experience at the heart of all of my designs, my goal is to connect you with your ideal client and get booked.

Photography

Photographing the people behind the business. Shot entirely on film and with a fine-art aesthetic, let me create a timeless portfolio of images for your brand. Available for commission in London, Paris, and New York.

Substack

Systems with Soulis a digital publication dedicated to creating a small business full of joy; where you can finally become the Creative Director you were always meant to be (even if you don’t work in the Creative sector).

stop being the business bottleneck

and become the creative Director you were meant to be

A woman with curly red hair wearing glasses, a white shirt, and a brown sweater, sitting by a window and smiling.

About

Hi, I’m Cassandra.

But you can call me Cass.

I’m a multi-passionate creative who loves helping other creatives work in their zone of genius.

I’m a native New Yorker who now called London home. A virtual studio manager, systems expert, photographer, web designer and occasional writer who is always looking for a better way.

Not everyone is good at systems. But I am.

I help founders who are trying to do it all and feeling overwhelmed, creative directors who want seamless project on-boarding and off-boarding, and business owners who simply want to become the Creative Directors they were meant to be (and take the odd Tuesday off). All while delivering an exceptional client experience.

My Approach
My Approach

  • "I hired Cass when I was drowning in pain points. We had in-depth conversations about my goals and how I wanted to show up for my clients, then build systems around that. Now I use those Systems Every day My business has grown because I can finally focus on the bigger picture instead of being bogged down in Admin."

    —Christina Hussey, Photographer

  • "Cass saved me hours of time."

    —Anastasia Pagons, Founder of Memory Cult

Signature Offer

Virtual Studio Management

You didn’t start your creative business to become an operations department. Yet here we are. Holding the entire business together in your head and running as the business bottleneck.

We can fix that.

I become the embedded office manager in your business.

Together we will craft your business systems complete with real human touch points to create an unforgettable client experience so you can deliver your best work, attract your best clients, get more referrals, make more money, and step away from your business without stress.

Learn More
Learn More
  • Street scene with graffiti-covered walls, a large black and red sign for Rougier & Ple, and people walking on the sidewalk. The buildings are decorated with various graffiti and street art.

    Systems Audit

    Strategy Session

    Audit your business operations in 90-minutes and get a clear map on how to make it better in 90 days. Perfect for the DIYers who needs clarity on what is possible and a step-by-step plan on how to make it happen.

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  • View of the Sacré-Cœur Basilica in Paris, framed by tree branches and leaves in the foreground.

    Brand Photography

    Photo Shoot

    For business owners who are ready to show up and become the Creative Director they were meant to be. Walk away with photos you can confidently use across your online presence.

    Learn More
  • People using shared bikes on a city street near a cafe or shop with outdoor seating and parked luggage.

    Web Design

    Squarespace

    Website solutions for small businesses and entrepreneurs that get you noticed by your ideal audience. Perfect for the business that wants to manage and maintain their user-friendly website.

    Learn More

Follow Me

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Corner building with wooden door, black metal window bars, green climbing plants, street signs, and a street name sign for Rue Le Regattier in Paris.
A cobblestone street in a European city, lined with colorful buildings, street lamps, a bicycle, and graffiti art on one wall.
Notre-Dame Cathedral seen through colorful autumn leaves with a clear blue sky in the background.